Your back end is a disaster. Let's fix that.

Tech and systems support for small business owners who need someone to come in, take on the mess, and get things moving.

See how I work

You've come so far. So why is it still so hard?

Right now, you’re juggling delivery, admin, and a hundred browser tabs while trying not to drop the ball.

The system you’ve cobbled together mostly works… until it doesn’t.

Most of the stress? It’s coming from your back end. Oops!

  • Missed emails
  • Lost links
  • “Did I send that form?” panic
  • That one workflow that always breaks

This isn’t a discipline problem. It’s a systems one. 

Hi, I’m Jenn aka Back End Jenn

I work with online business owners who are completely done with trying to hold it all together alone.

I get inside your backend systems, work out what’s actually going on, and find where all the nasties are lurking.

  • The software you forgot you’re paying for
  • The automation that broke six months ago and nobody noticed
  • The spreadsheet doing the job three different tools were supposed to do

I take all those overwhelming tech and systems tasks you’ve been avoiding and pop them into a colour coded project plan with real deadlines.

Nothing important gets dropped on my watch. Those tasks that felt too big, too scary, and too awful to start? They just get done.

Get Started
A person in a blue dress over a striped shirt holding a smartphone, with an orange plus sign graphic to the right, against a dark background.

Here's how to work with me

Strategy Services

Brain Dump Call

A full report of everything on your plate, with your first three moves flagged and prioritised

A follow-up summary so nothing gets lost the moment you close the tab

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The Borrowed Brain

Four weeks where you borrow my brain instead of losing yours to the pile.

I map what’s stuck, set the priorities, and get things moving again.

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Wordpress Services

Website Health Check

Not sure what’s actually going on under the hood of your WordPress site? I go in and check. Security, performance, backups, broken links, the lot.

Then you get a plain English report on what’s fixed already, what needs doing, and what can wait.

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Hell Yeah Website Care

Websites don’t stay fixed just because they were fixed once. Plugins go out of date, updates get missed, something quietly breaks in the background while you’re getting on with actual work. Hell Yeah Website Care means someone’s keeping an eye on all of that so you don’t have to think about it, let alone find the time to do it yourself.

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“I don’t feel shame about the things I find difficult”

“Before Jenn, I kept trying to stick to the way other people operate. I’d keep up for a bit, then inevitably fail, and feel more useless than before.

Jenn doesn’t work like that.

They work out what a person actually needs, tries things, tinkers if it isn’t working. They recognise that everyone’s individual.

I don’t have to mask. I don’t have to watch what I’m saying. And I don’t feel shame about the things I find difficult. That’s not a small thing.”

Lotte Lane

Juggler of three businesses

My Email List: No spam. No guilt trips. Just good stuff when there's good stuff.

There is no shortage of business advice on the internet. Courses, blueprints, listicles, 27-step plans to optimise your mornings. You’ve seen it. You don’t need more of that.

What lands in your inbox:

  • Behind-the-scenes reality. The actual messy, strategic, smart stuff I do to keep my business running.
  • Practical takes on tech and systems, aimed at solo business owners doing the whole thing themselves.
  • Honest thoughts on what works, what doesn’t, and what I’ve had to untangle in my own business. (Spoiler: quite a lot.)

What you don’t get:

  • Hustle-culture nonsense telling you to push through.
  • Generic tips you’d find in two minutes on Google.
  • Daily emails filling space because someone read a thing about consistency.
  • A pony. (Sorry.)

Data is collected in line with my Privacy Policy. I won’t be selling your details to shady characters on a dark corner of the internet, and anytime you want out you just click the unsubscribe link.

The Hell Yeah Blog: Clear, calm and efficient organisation without the boring bits

Your business shouldn’t feel like a Jenga tower on a trampoline.

I write about the systems you need, and what you can drop. With a LOT of humour. 

read the blog