Your back end is a disaster. Let's fix that.
Tech and systems support for small business owners who need someone to come in, take on the mess, and get things moving.
You've come so far. So why is it still so hard?
Right now, you’re juggling delivery, admin, and a hundred browser tabs while trying not to drop the ball.
The system you’ve cobbled together mostly works… until it doesn’t.
Most of the stress? It’s coming from your back end. Oops!
- Missed emails
- Lost links
- “Did I send that form?” panic
- That one workflow that always breaks
This isn’t a discipline problem. It’s a systems one.
Hi, I’m Jenn aka Back End Jenn
I work with online business owners who are completely done with trying to hold it all together alone.
I get inside your backend systems, work out what’s actually going on, and find where all the nasties are lurking.
- The software you forgot you’re paying for
- The automation that broke six months ago and nobody noticed
- The spreadsheet doing the job three different tools were supposed to do
I take all those overwhelming tech and systems tasks you’ve been avoiding and pop them into a colour coded project plan with real deadlines.
Nothing important gets dropped on my watch. Those tasks that felt too big, too scary, and too awful to start? They just get done.
Here's how to work with me
Clarity Session
One 90-minute call. Lay it all on me. Three next actions done that day.
Four Week Reset
Four weeks to map what’s stuck, set clear priorities, and get things moving again
“Solutions to everything I’d been struggling with”
Before working with Jenn, it all felt messy and I had no idea how to figure it all out. Jenn had solutions to everything I’d been struggling with. They were so easy to work with and we’ve built a good working relationship.
I highly recommend working with Jenn.
My Email List: No spam. No guilt trips. Just good stuff when there's good stuff.
There is no shortage of business advice on the internet. Courses, blueprints, listicles, 27-step plans to optimise your mornings. You’ve seen it. You don’t need more of that.
What lands in your inbox:
- Behind-the-scenes reality. The actual messy, strategic, smart stuff I do to keep my business running.
- Practical takes on tech and systems, aimed at solo business owners doing the whole thing themselves.
- Honest thoughts on what works, what doesn’t, and what I’ve had to untangle in my own business. (Spoiler: quite a lot.)
What you don’t get:
- Hustle-culture nonsense telling you to push through.
- Generic tips you’d find in two minutes on Google.
- Daily emails filling space because someone read a thing about consistency.
- A pony. (Sorry.)
Data is collected in line with my Privacy Policy. I won’t be selling your details to shady characters on a dark corner of the internet, and anytime you want out you just click the unsubscribe link.
The Hell Yeah Blog: Clear, calm and efficient organisation without the boring bits
Your business shouldn’t feel like a Jenga tower on a trampoline.
I write about the systems you need, and what you can drop. With a LOT of humour.
She came to me with someone else’s website. We burned it down and started again.
She was locked out of her own website and terrified of tech. We started over from scratch. Here’s what that actually looked like.
We Might Not Be a Good Fit. No Hard Feelings.
This is a rundown of who I’m probably not the right fit for, so you can work that out before we get anywhere near a call. Because asking for help is actually a bit vulnerable. You’re not buying a spa day here. You’re turning around and saying “I need someone to sort this out,” which takes guts. The least I can do is be upfront about where things tend to go sideways.
When Your Inbox Becomes a Thing You’re Scared Of
There’s a particular kind of dread that lives in an unchecked inbox. Not the mild inconvenience of having a few things to sort out. The other kind. The kind where you open your email, see the number, and close the tab again. The kind where something might be slipping through and you genuinely don’t know what it is, because there’s too much noise to find the signal.