What are the basics of being ethical in business?
Embrace empathy and consider the impact of your decisions on others. Oh, and let’s not forget about good ol’ integrity – stick to your principles even when faced with tempting shortcuts. Being ethical isn’t rocket science; it’s simply being a kind-hearted, genuine human online and IRL.
Why is “Ethical Business” becoming such a buzzword?
Now, they refuse to stay silent. However, some shoaches are simply rebranding as “ethical” without truly examining their core values. It’s like slapping on a band-aid and saying, “Hey, I’m ethical now!” without doing the real soul-searching. To keep the money go round up and running.
Ethical Business cannot be packaged neatly (sorry)
So how I am embracing being ethical in my business?
- I never ask for a commitment on a call. I send a quote to people and let them ask questions.
- If a potential client wants more than one call to discuss their project, that’s fine
- If a potential client wants references I’m happy to hook them up with current and former clients. That discussion can then happen without me.
- I am clear on pricing. With the work I do, it’s not always possible to give one price in advance, but I try to give 2-3 price points in my quotes.
- I don’t offer services that I have no skills and/or training in eg copywriting (even though I get asked for it).
- I don’t use income claims. I don’t share precise numbers. At present, I only tell my PenPals (newsletter subscribers) what % of my goal income I achieved.
- I offer refunds. These are set out for each client, but I do allow people to change their minds or having life fart in their faces. These are communicated and intended to be fair to both myself and the client.
- If someone buys an infor product from me, they get it and it’s not what they thought, they get refunded without having to prove they went through all the modules. The only thing I do ask is if they’d be willing to point out anything on my sales pages that seems misleading. This way, I can make sure I’m not miscommunicating.
- I don’t use scarcity flippantly. Sure, some projects are limited by my time and capacity. That’s normal. I will never tell people I have “only 3 spaces” when I have more.
Final Thoughts on Ethical Business