Let’s talk about the cult of the £9 offer
You’ve seen it everywhere.
The chirpy carousels
The clickbait newsletters
The “easy passive income” videos whispering sweet nothings to your dopamine system
The pitch usually goes something like this
A low-cost entry point into your world
Grow your email list while getting paid
Validate your idea, sell while you sleep
Nothing wrong with £9 offers themselves
A well-made, low-cost product that solves a specific problem or gives someone a meaningful taste of working with you? Great. More of that, please.
But that’s not how they’re being pitched.
Most of the advice I’m seeing isn’t about building something valuable
It’s about churning out quick offers that feed a funnel, not your client
This isn’t about value. It’s about focus
Because most of this advice is laser-targeted at one thing.
YOU
Your sales
Your funnel
Your Stripe pings
Your dopamine
And barely any of it asks
Is this actually helping your clients?
These offers are built for conversion, not completion
When someone buys a £9 offer, what do they get, really?
A recycled checklist from your last launch?
A 20-minute Loom that starts strong, then detours into “just vibing”?
A PDF you made in Canva while high on caffeine and hope?
It might be useful. But a lot of these micro-offers end up forgotten in a “To Read” folder, gathering digital dust
Why?
Because they’re not built to be completed. They’re built to:
Capture the email address
Trigger the next funnel step
Warm the lead
Push the upsell
You’re not creating something your clients can benefit from.
You’re setting bait
Your clients are not just steps in your funnel
If you’re a service provider, this matters even more
You’re not just building products
You’re part of your clients’ problem-solving process
And if all your energy is going into low-ticket dopamine hits…
Who’s maintaining the actual delivery side of your business?
Who’s making sure your clients get what they paid for, on time, without errors?
Who’s refining your service experience so people come back?
Because your client delivery is your business
Not the carousels
Not the funnel hacks
Not the Stripe screenshots
The pattern that sneaks in: shiny offer overload
Here’s a pattern I see a lot, especially in neurodivergent business owners (myself included)
New idea
Rush to build
Quick sell
Forget
Repeat
A growing pile of loosely connected mini-offers
No underlying system
No clear client path
No delivery structure
It’s not bad intent, it’s just a dopamine loop disguised as a strategy. And eventually
You’re not running a business
You’re managing a haunted museum of half-finished digital experiments
What if you built something useful instead?
Let me be clear again
I don’t hate £9 offers
I hate when they’re sold as a growth tactic that sidelines the client experience
When they’re framed as “a great way to grow your list” without ever asking if what’s being sold actually helps someone
So let’s flip it
Build the thing that works
Sell it simply
Support it well
And when that’s solid, sure, turn it into a tiny version if you want
Not as a teaser
Not as a trap
As a taste of something that already works
TL;DR
If your business is starting to feel like a sparkly Jenga tower built out of half-finished £9 offers…
Ask yourself
Is this thing helping anyone but me?
Would I pay for it, and actually use it, if I weren’t the one selling it?
Is this adding to the noise, or actually solving something?
If you’re ready to stop building distractions and start building something sustainable, I’m here for that
I don’t care how many products you’ve made
I care whether your systems, your delivery, and your client experience can actually hold up
Because that’s what makes a business work. Not just the sell.
